Rutgers University Foundation

In this insightful video, Bill Mitchell, Senior Associate Vice President of Research and Prospect Management at the Rutgers University Foundation, shares how DonorSearch Ai has transformed their approach to fundraising and donor engagement. With a mission to advance Rutgers through philanthropy, Bill explains how integrating individual engagement data with DonorSearch’s extensive database has allowed the foundation to enhance its efficiency and effectiveness.

Bill discusses the importance of using predictive modeling tools to identify individuals more likely to engage and contribute significantly to their mission. He likens this innovative approach to improving a sports team’s batting average, showcasing how it leads to more successful outreach and impactful results.

Having utilized DonorSearch Ai for nearly three years, the Rutgers Foundation has developed a strong track record of predictive accuracy. Bill highlights how comparing the model’s predictions with actual donor behavior demonstrates the effectiveness of this tool, revealing a clear correlation between high-scoring individuals and their subsequent contributions.

Bill praises the DonorSearch Ai team for their helpfulness and engagement, noting their commitment to providing insights into the model’s drivers and contextualizing data. He emphasizes that DonorSearch Ai offers a powerful, cost-effective solution tailored to their specific needs.

Join us to learn how DonorSearch Ai is helping the Rutgers University Foundation elevate its fundraising strategies, foster meaningful connections, and achieve greater philanthropic success!

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