Children’s Healthcare of Atlanta

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0:01 – The DSAI scoring of our database and patient families has provided us with a sense of untapped potential.
0:09 – At Children’s, we are driven by the pursuit of health and hope for all children. For more than a hundred years, our purpose has been the same: making kids better today and healthier tomorrow.
0:17 – Managing more than a million patient visits each year, we are one of the largest pediatric clinical care providers in the United States, and many of our specialty programs rank among the best in the country.

0:37 – I’ll never forget hearing Nathan Chappelle speak at an APRA conference several years ago about his organization’s success in incorporating artificial intelligence into their fundraising work.
0:44 – I knew then that this was the future. So here we are today, a very happy user of DonorSearch AI.

0:52 – For us, no more static modeling and screening that becomes outdated the next day.
1:02 – Our qualification assignment process using DSAI officially kicked off January 1 of this year.
1:08 – We identified through our DSAI product a list of patient families with major giving capacities of $5 million or more.
1:14 – Many of these families were unknown to us, and some were not even in our fundraising database.

1:25 – In one case, with a donor, had it not been for the DSAI predictive modeling score, I wouldn’t have assigned her.
1:28 – Her clinical engagement with us was not extensive, but because she had a high DSAI score of 94 and a major gift capacity of over $100,000, I assigned her to Jacqueline’s portfolio.
1:45 – We were able to target a giving opportunity for her, and just two weeks later, she signed a gift agreement for $50,000.

1:57 – Now our gift officers are working smarter, not harder. Since we’ve implemented this new system, we are targeting our approach, which is leading to more meetings and adding more donors into our portfolios.
2:10 – We’re also growing donors from annual donors to major gift donors.

2:18 – The biggest benefit we see is that DonorSearch AI continually rescores every individual with each upload, providing constantly updated insights into their current likelihood of giving.
2:26 – This freshness of information ensures ever-increasing accuracy in our prospect identification work.

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