Cultivating Connections: A Case Study on Elevating Donor Engagement at The Nature Conservancy

Client: The Nature Conservancy

Industry: Environmental 

“DonorSearch’s scoring and the way that they create those scores has helped us tremendously in terms of servicing prospects that we might otherwise disregard.”

Client Overview: 

Mark Defilippis, Director of Prospect Development at The Nature Conservancy, leads efforts at the world’s largest environmental nonprofit to ensure nature and humans can thrive together. The Nature Conservancy, dedicated to securing the conditions necessary for harmonious coexistence between nature and humanity, faced challenges in understanding donor interests and expanding their donor base.

Challenge:

• Difficulty in understanding donor interests and preferences.
• Challenges in identifying potential high-value donor prospects.
• Need for improved tools to manage and engage a large, decentralized donor base.
• Gaps in data and prospecting efforts requiring attention

Results: 

• Effective Resource Allocation: DonorSearch’s comprehensive tools allowed them to efficiently distribute access across their team, improving prospecting and engagement despite varying experience levels.
• High ROI: The investment in DonorSearch quickly paid off, with just one or two new donor discoveries often covering the cost, demonstrating a strong return on investment.

Solution/Strategy:

Mark Defilippis, Director of Prospect Development, recognized the need for a robust solution to enhance his organization’s mission and research. He turned to DonorSearch, quickly utilizing our comprehensive tools designed to streamline prospect development and provide valuable insights, aiming to unlock new opportunities for growth and engagement.

Benefits:

• Enhanced Donor Insight: DonorSearch’s tools gave their organization crucial insights into donor behaviors and interests, refining outreach and engagement strategies, especially with the Gift Search feature.
• Focus on High-Potential Donors: Scoring and wealth screening tools helped The Nature Conservancy prioritize high-potential donors, improving retention and relationship-building with those showing growth potential.
• New Donor Acquisition: Marketing lists from DonorSearch helped them discover new donors, significantly expanding their donor base and pipeline.

Conclusion:

DonorSearch played a crucial role in helping The Nature Conservancy address challenges related to donor engagement and prospecting. The tools and support provided by DonorSearch enabled their organization to optimize their donor management, leading to significant improvements in their outreach efforts and overall donor acquisition strategy.