Leveraging DonorSearch for Unprecedented Results in Planned Giving at Children’s Minnesota Foundation

Client: Children’s Minnesota Foundation

Industry: Healthcare

“Our Planned Giving Officer said it’s one of the best returns he’s ever seen.” Deb Dressely, Senior Prospect Research Associate.

Client Overview: 

The Children’s Minnesota Foundation is dedicated to advancing the health and well-being of children through innovative healthcare solutions, community partnerships, and philanthropic support. Their mission is to provide exceptional care to every child and family they serve while fostering an environment of compassion, excellence, and growth.

Challenges:

• Enhancing the planned giving program for better donor engagement.
• Increasing donations to their organization.
• Improving targeting strategies to reach potential donors effectively.

Results: 

• Incredible results from DonorSearch, even at the beginning.
• Experienced higher results than any other solution in the past.
• Successful selection of individuals for mailing lists and portfolios.

Solution/Strategy:

The foundation engaged DonorSearch to leverage their advanced prospect research and analytics capabilities. DonorSearch provided insights and data-driven recommendations to optimize the foundation’s mailing lists and donor portfolios.

Benefits:

• Enhanced Targeting: The refined targeting strategy led to one of the best returns the Planned Giving Officer has ever seen.
• Increased Effectiveness: The strategic approach resulted in higher engagement rates and better overall results compared to previous methods.
• Ongoing Improvement: The success demonstrated that DonorSearch’s AI-driven solutions are continually improving, aligning well with the foundation’s goals.

Conclusion: 

The foundation’s experience highlights the effectiveness of integrating advanced research tools into planned giving strategies, showcasing DonorSearch as a valuable partner in achieving exceptional results.