How the University of Alabama at Birmingham Achieved Fundraising Success with DonorSearch’s AI-Driven Solutions

Client: University of Alabama at Birmingham

Industry: Higher Education

“DonorSearch has made a wonderful difference.” –Sabrina Latham, Director of Prospect Research and Management. 

Client Overview: 

The University of Alabama at Birmingham (UAB) sought a solution to enhance their donor engagement and identify new major prospects. As a higher education institution with a strong commitment to growth, UAB needed accurate data to fuel their development efforts and support their advancement officers.

Challenge:

• Difficulty identifying untapped donor prospects, especially those with high potential for significant donations.
• Existing approach was not effective in producing desired results.
• Need for a more data-driven strategy to uncover new donor opportunities.

Results:

• Our AI-Powered MLR Score provided UAB with accurate and comprehensive data.
• UAB’s development team uncovered new mid-level and major donor prospects.
• Notable names were discovered, building new relationships with high-potential donors.

Solution/Strategy:

The university turned to DonorSearch and specifically utilized our MLR Score (Most Likely to Respond). Our MLR Score provided UAB with accurate, comprehensive data that allowed their development team to uncover new mid-level and major donor prospects. The information not only helped reengage dormant development officers but also highlighted notable names, helping build new relationships with high-potential donors.

Benefits:

• Improved Donor Engagement: UAB experienced a surge in engagement from both mid-level and high-potential donors, some of whom were previously overlooked.
• Secured Major Gifts: Leveraging the data from DonorSearch’s MLR Score, UAB’s development team secured major gifts from mid-level donors who had been underutilized in the past.
• Reenergized Development Officers: The newfound prospects revitalized UAB’s development officers, motivating them with actionable insights to pursue untapped opportunities.

Conclusion:

By using DonorSearch’s cutting-edge tools like the MLR Score, the University of Alabama at Birmingham not only enhanced donor engagement but also secured major gifts, further driving their institution’s mission forward.