Boosting Donor Engagement in Public Media: How Contributor Development Partnership Transformed Fundraising with DonorSearch Insights

Client: Contributor Development Media

Industry: Public Media

“I can’t see myself recommending a prospect research solution outside of DonorSearch. The customer service is top notch and I also love that they are constantly innovating.” –Hunter Sears, Contributor Development Partnership.

Client Overview:  

The Contributor Development Partnership is a collaborative fundraising initiative within public media. Over the last decade, they have grown to support stations nationwide, helping them build stronger donor relationships through the use of advanced data insights. By leveraging DonorSearch, their fundraising teams have been able to effectively identify high-potential donors, optimize outreach strategies, and enhance fundraising outcomes.

Challenge:  

• Increasing fragmentation of media consumption makes it difficult for public media organizations to connect with donors.
• Challenges in identifying individuals likely to support their mission.
• Traditional prospecting methods are insufficient for pinpointing the philanthropic interests of potential contributors.

Results:  

• DonorSearch offered targeted insights, helping organizations identify potential donors by their giving history and affinities.
• Their team improved efficiency by pivoting their strategies in real-time to align with donor interests.
• The Contributor Development Partnership recognized DonorSearch for our excellent customer support and innovation, making us a trusted long-term partner.

Solution/Strategy:  

By integrating DonorSearch into their fundraising processes, Contributor Development Partnership was able to provide public media stations with valuable insights into the giving habits of potential contributors. This allowed stations to approach donors with tailored engagement strategies based on their charitable interests.

Benefits:  

• Increased Donor Engagement: Their member stations were able to more effectively connect with donors by understanding their philanthropic interests.
• Improved Fundraising Outcomes: Contributor Development Partnership’s fundraisers were able to identify new opportunities for donor outreach, leading to more meaningful interactions.
• Enhanced Customer Support: Contributor Development Partnership benefited from DonorSearch’s top-tier customer service and continuous product innovation, ensuring that the platform evolved with their needs.

Conclusion: 

With our wealth screening tools and dedicated support, Contributor Development Partnership has empowered public media stations to connect with donors more effectively, helping them secure the funds necessary to continue delivering high-quality content. They not only increased donor engagement but also enhanced the overall fundraising strategies for participating stations.