Defiance College Builds Stronger Donor Connections with Holistic Insights from DonorSearch
Client: Defiance College
Industry: Higher Education
“Within one call with DonorSearch, everyone was impressed. It was one of those moments where we thought, ‘What have we been waiting for?’” –Brittanie Kuhr, Defiance College.
Client Overview:
Defiance College, located in Defiance, Ohio, is a private liberal arts institution known for its commitment to experiential learning and community engagement. With a diverse array of undergraduate and graduate programs, it emphasizes a student-centered approach that fosters critical thinking and leadership skills. The college is recognized for its service-oriented mission, encouraging active community participation among students.
Challenge:
- Limited understanding of donor relationships
- Need for a broader perspective to tailor communications and interactions effectively.
Results:
- Increased donor engagement through personalized communication.
- Streamlined preparation for meetings and events, making interactions more meaningful.
- Enhanced confidence among staff in approaching and discussing donor interests.
Solution/Strategy:
The college leveraged DonorSearch to gain deeper insights into its donors and enabled them to compile a comprehensive one-page overview of donor profiles, allowing staff to prepare better for conversations and align their outreach efforts with donor interests.
Benefits:
- Holistic View of Donors: Gained a complete picture of donor relationships, leading to more strategic engagement.
- Increased Efficiency: Simplified preparation processes saved time and resources.
- Improved Donor Satisfaction: Personalized approaches led to stronger relationships and increased donor loyalty.
Conclusion:
By leveraging DonorSearch, Defiance College transformed its understanding of donor relationships, leading to more meaningful interactions and improved fundraising outcomes. This case highlights the vital role of comprehensive donor insights in enhancing institutional effectiveness and fostering stronger community ties.
