FAVOR Upstate Uses Data-Driven Insights to Find More Prospects

Client: FAVOR Upstate

Industry: Recovery and addiction supportPullQuote:  

“DonorSearch has been priceless for us. It’s the most fluent, easy-to-use platform we’ve encountered, and the service has been stellar. It allows us to justify our asks with data, giving us the confidence to pursue the right prospects at the right levels,” –Mary Harris Edwards.

Organization Overview:  

FAVOR Upstate is a nonprofit organization providing free addiction recovery services to individuals and families affected by substance use disorder. They focus on rebuilding lives, healing families, and strengthening communities.

Challenge:  

• FAVOR Upstate needed a way to identify and engage potential donors more effectively.
• They aimed for data-driven insights to inform their fundraising strategies.
• The focus was on community impact to enhance donor engagement.
• There was a need to ensure fundraising efforts targeted the right prospects at the appropriate levels.

Results:

• DonorSearch’s data provided allowed FAVOR Upstate to confidently request appropriate donation amounts.
• Requests were well-supported by data, enhancing their effectiveness.
• For example, Mary and her team used DonorSearch to validate a $250,000 request from a potential donor.

Solution/Strategy:  

Mary Harris Edwards discovered DonorSearch through a seminar and integrated it with one of our existing donor management systems, Bloomerang. By gaining access to prospects’ giving potential, interests, and likelihood to contribute, FAVOR Upstate was able to refine their fundraising strategy.

Benefits:  

• Increased Confidence: The data provided by DonorSearch allowed the team to approach donors with well-justified asks.
• Streamlined Process: DonorSearch’s comprehensive reports simplified the prospecting process, combining giving capacity, interests, and likelihood to contribute in one place.
• Board Approval: Having data-backed insights helped secure board support for larger fundraising requests.

Conclusion:  

With the help of DonorSearch, FAVOR Upstate has significantly improved their fundraising outcomes by using data to support their strategy. DonorSearch provides the actionable insights they need to make well-informed decisions, helping them secure larger donations and maximize their impact.