Fundraising Event Marketing Tips to Bridge the Generational Divide

We all know marketing and promotion are vital to the success of your fundraising events. But how do you reach the right donors on the right channels? Find out where 1,029 social donors of all ages told us they found out about their last social giving opportunity or event (there were a couple of interesting surprises!). We’ll share actionable tips and ideas to help you market your next event to a diverse audience of supporters! Join this session to learn: * Which marketing channels donors of various generations prefer * What event donors of all ages reported motivates them to give and how you can incorporate that into your marketing * Tips and ideas you can use right away to successfully market your next event to donors across all generations

Additional Resources

Creating a High Performance Environment for Major Gifts

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More meaningful giving: a conversation with Alex Johnston

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Six Things You Should Do to Get Your Board Ready for a Capital Campaign

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