Saratoga Performing Arts Center Leverages DonorSearch to Amplify Donor Engagement
Client: Saratoga Performing Arts
Industry: Arts and Culture
“It takes my question of who I should be speaking with away. I highly recommend it” – Christine Dixon, Director of Development, Saratoga Performing Arts Center
Client Overview:
Saratoga Performing Arts Center in Saratoga Springs, NY, hosts world-class music, dance, and theater, including residencies by the New York City Ballet and Philadelphia Orchestra. With diverse performances and educational programs, their institution enriches the community through the arts, all in a scenic outdoor setting that draws visitors from across the region.
Challenge:
- Limited resources as a small team, impacting efficient donor relationship management.
- Difficulty in understanding the donor base effectively.
- Need for a more focused, data-driven engagement strategy.
Results:
- Christine now uses DonorSearch daily to identify and engage with the right donors.
- They screened between 500 to 1,000 donor names, revealing significant insights.
- The experience was pivotal in convincing Christine of DonorSearch’s effectiveness.
Solution/Strategy:
Christine Dixon, Director of Development, shared how a member of their box office team, who had a more data-driven approach, took the initiative to explore DonorSearch’s batch screening feature. They screened 500 to 1,000 donor names, and the results were eye-opening. This experience convinced Christine of the power of DonorSearch, which she uses daily to identify and connect with the right donors.
Benefits:
- Enhanced Donor Identification: Uncovered previously unknown potential donors, strengthening relationships with them.
- Time Efficiency: Streamlined donor research, saving time and allowing focus on relationship-building.
- Strategic Outreach: Improved ability to prioritize and target outreach efforts with data-driven insights.
Conclusion:
For small nonprofits like Saratoga Performing Arts, DonorSearch has become an invaluable tool for identifying key donors, saving time, and creating more meaningful engagement strategies. By integrating data-driven approaches into their donor outreach, Saratoga Performing Arts continues to build stronger, more strategic relationships with their supporters.
