Six Ways to Create an Unforgettable Impact Story: What Funders Really Want to Know

Do you have everything you need to attract more donors, raise more funds, and foster enduring donor relationships in 2024? Are you confident in your ability to prove your impact and secure the necessary funding to scale your programs? You’ve likely heard about philanthropist MacKenzie Scott and her large, unrestricted gifts to organizations operating in communities with high food insecurity, racial inequity, and poverty. But Scott’s investments didn’t happen in a vacuum. She and other funders like her use a data-driven approach to select the organizations who can demonstrate their impact and show they can absorb and make effective use of funding. Often social-good leaders view impact measurement as a burden. But telling an unforgettable story of the difference you are making is an essential part of what social-good leaders must do to raise more funds and increase your impact. Impact measurement expert Sheri Chaney Jones will be talking about what funders are really looking for and how to make your organization stand out as the best investment. She will share case studies of three funders, how they are driving long-term social change with their data-driven philanthropy, and how creating an unforgettable impact story enables you to attract more donors, raise more funds, and foster enduring relationships.