Transforming Connections: How The Street Dog Coalition Boosted Donor Engagement Through DonorSearch

Client: The Street Dog Coalition

Industry: Animal Welfare and Social Services

“DonorSearch’s signature rating system allows us to zoom in on the individuals who have the greatest capacity to support us, learn everything there is to learn about these individuals.”

Client Overview:

The Street Dog Coalition is a dedicated nonprofit organization that provides free veterinary care to pets of individuals experiencing homelessness across over 60 cities nationwide. Facing the challenges of tracking donations and managing donor information, the organization sought a solution to better understand and engage with their donors.

Challenges:

• Manual Management: The Street Dog Coalition managed donor information using spreadsheets, which is common among newer nonprofits.
• Limited Insight: This system made it difficult to fully understand the potential of their donor base.
• Relationship Development: It hindered the ability to strategically develop relationships with key supporters.

Results:

• Incorporating DonorSearch data directly within Bloomerang’s interface, allowing staff to access enhanced donor profiles with a simple click.
• Leveraging DonorSearch’s signature rating systems to identify high-capacity donors and hidden gems—individuals who have the potential to increase their support based on giving history.

Solution/Strategy:

Daria Tavana, Director of Development, and her team adopted Bloomerang, a CRM system that integrates seamlessly with DonorSearch. This integration provided The Street Dog Coalition with advanced data capabilities, moving beyond basic spreadsheets to a comprehensive donor management solution.

Benefits:

• Enhanced Donor Insights: DonorSearch’s advanced data analysis allowed The Street Dog Coalition to uncover previously unknown information about their donors. This insight enabled the organization to focus on individuals with the greatest capacity to support their mission.
• Strategic Cultivation and Stewardship: The ability to identify high-potential donors and hidden gems transformed the organization’s approach to donor relationships. With targeted strategies for cultivation, stewardship, and solicitation, The Street Dog Coalition was able to build and maintain meaningful, long-term connections with their supporters.
• Growth and Longevity: The new data insights provided by DonorSearch have been crucial for the organization’s growth. By understanding donor potential and strategically engaging with supporters, The Street Dog Coalition is positioned for sustained success and increased impact.

Conclusion:

By integrating DonorSearch with Bloomerang, The Street Dog Coalition has greatly improved its understanding of and engagement with its donor base. This integration has allowed the organization to foster deeper relationships, identify key supporters, and drive long-term growth, all of which advance its mission of providing essential veterinary care to pets in need.