For most nonprofits, annual giving campaigns generate the highest number of gifts, through major giving campaigns can provide more total revenue. Annual giving campaign can generate loyalty as well as revenue, and are flexible and relatively cost-effective.
Past philanthropy is the strongest indicator of future philanthropy. Although traditional wealth markers, such as real estate holdings, correlate with philanthropy, past philanthropy is a more accurate predictor of future giving.
Planned giving prospects demonstrate significantly different wealth and philanthropy characteristics from major gift prospects. Traditional wealth markers, such as value of real-estate, are not accurate indicators of planned giving.
DonorSearch’s Daily Patient Screening helps you identify the best prospective donors at the perfect time to begin a relationship: while they are still in your facility, or while their positive experiences are fresh in their minds and they feel grateful towards your organization.
With more information publicly available than ever before, prospect research is becoming an increasingly popular tool for nonprofit organizations to increase their fundraising capabilities. Sophisticated analysis now makes it possible to identify an organization’s best prospective donors, as well as better understand how to approach each one and what size donations to request.
So, your organization needs to raise a significant amount of money for a particular project. After examining all fundraising routes, you’ve determined that a capital campaign is the right way to go. Before you dive straight into fundraising, there are a number of steps that you have to take to properly plan your capital campaign. Luckily, we’ve done all of the research so that you don’t have to!